Case Study: Fake Diamonds Clothing achieves streamlined, low‑overhead e‑commerce and automated shipping with Snipcart

Fake Diamonds Clothing - Customer Case Study

Fake Diamonds is a Denver clothing brand founded by Dillon Morton that creates small, limited-run collections inspired by collage and album art. When rebuilding their site they wanted to move off WordPress to a static Middleman framework but still needed a lightweight e-commerce solution, shipping integration and low overhead so they could experiment with frequent, low-volume releases.

They integrated Snipcart into their Middleman site, paired with Stripe and USPS API for shipping cost calculation. The result was a simple, low-maintenance store with affordable fees that made development enjoyable and enabled more spontaneous drops and creative risk-taking—while shipping is automated, they’d still welcome built-in inventory management and the option to host Snipcart CSS locally.

Fake Diamonds Clothing

Dillon Morton

Designer & Developer