Case Study: Radiopaedia boosts ad revenue, viewability, and video engagement with Snigel

Radiopaedia boosts viewability from 25% to 61% with Snigel

Radiopaedia, the largest online collaborative radiology resource, partnered with Snigel to address increasing operational costs while maintaining a fast-loading website and a non-intrusive user experience. Their challenge was to decrease page load speed, minimize the impact of ads, promote their video content, and improve ad unit performance.

Snigel optimized its AdEngine header bidding stack to decrease bid requests and improve page speed. Their ad ops team audited and reconfigured ad units for higher viewability, implemented a native video player for content sharing and monetization, and connected Radiopaedia with specialist healthcare bidding partners and premium PMP deals. As a result, Radiopaedia saw a rapid increase in page load speed, an overall viewability increase from 25% to 61%, more relevant ads, and increased revenue that covered their content costs.

Radiopaedia