Case Study: DeviceTests achieves 180% year-on-year ad revenue growth with Snigel

DeviceTests increases ad revenue 180% year-on-year with Snigel

DeviceTests, a website for technology enthusiasts, faced the challenge of increasing its ad revenue without negatively impacting user experience or site speed. As a smaller publisher, it also struggled to secure high-quality advertising demand. They partnered with the ad tech vendor Snigel to optimize their ad setup.

Snigel implemented a solution featuring lazy-loading, in-content sticky ad containers, and adhesive units, all powered by their smart technology. They also connected DeviceTests to a vast network of demand partners. This approach led to an impressive 180% year-on-year revenue growth while the site's traffic increased by 13%, successfully boosting revenue without compromising user experience.

DeviceTests