Case Study: DeviceTests achieves 180% YoY ad revenue growth with Snigel

DeviceTests boosts ad revenue 180% YoY with Snigel

DeviceTests, a website for technology hardware reviews, faced the challenge of boosting its ad revenue without negatively impacting site speed or user experience. They needed to secure premium advertising demand despite being a smaller publisher and partnered with Snigel for its ad tech solutions to overcome this.

Snigel implemented a suite of optimizations including lazy-loading, in-content sticky ad containers, and AI-optimized price floors. By also connecting the site to its network of 40 SSP partners, Snigel dramatically increased demand. This strategy resulted in DeviceTests achieving an impressive 180% year-on-year revenue growth while also increasing its site traffic by 13%.

DeviceTests