Case Study: UBC Master of Data Science drives applications and awareness with Snaptech Marketing

UBC Master of Data Science achieves 100% of campaign targets with Snaptech Marketing

The UBC Master of Data Science program needed a digital marketing strategy to achieve two distinct goals: increasing brand awareness and driving program applications. To ensure campaign success, the program director engaged Snaptech Marketing to design this strategy.

Snaptech Marketing implemented a phased digital approach using Facebook advertising, Facebook retargeting, Google Search advertising, and Google Display remarketing. This strategy targeted specific audiences interested in data science and higher education, aligning campaigns with the program's intake cycle to generate awareness, drive engagement, and push applications. As a result, UBC MDS achieved 100% of its campaign targets and continues to trust Snaptech to analyze data and improve performance year after year.

UBC Master of Data Science