Case Study: Outer Hebrides grows social media followers by 123% with SnapSea

Outer Hebrides grows social followers 123% in 8 months with SnapSea

The Outer Hebrides, a destination marketing organisation for a chain of islands off Scotland, needed a systematic way to increase its social media following. Their challenge was the laborious manual process of finding, securing rights for, and scheduling user-generated content. To streamline this, they turned to the vendor SnapSea and its visual marketing platform.

SnapSea implemented its solutions, which used machine learning to curate relevant content and automated the rights approval and social scheduling processes. This allowed the customer to efficiently share high-quality visuals. As a result, SnapSea helped The Outer Hebrides achieve a 123% average increase in Instagram and Facebook followers over eight months and approved 890 images for use.

Outer Hebrides