Case Study: the Outer Hebrides grows social media followers with SnapSea

How The Outer Hebrides Leveraged SnapSea to Increase Social Media Followers

The Outer Hebrides, a destination marketing organisation in Scotland, wanted a more systematic way to source authentic visual content and steadily grow its social media following. Before SnapSea, the team manually searched for user-generated content, handled rights approvals by hand, and scheduled each post individually.

Using SnapSea’s unified platform, the Outer Hebrides automated content curation, creator permission requests, and social scheduling from a single media library. The results were strong: the DMO saw a 123% average increase in Instagram and Facebook followers over eight months and had 890 images approved, while also building relationships with a growing community of creators.

Outer Hebrides