Case Study: Tatton Park boosts user-generated content marketing with SnapSea

How one of the UK's top travel destinations uses SnapSea

Tatton Park, one of the UK’s top travel destinations, wanted a better way to find and secure rights to user-generated content shared by visitors. Before SnapSea, the team had no efficient process for discovering relevant photos and videos across social media, even though they recognised the value of UGC for promoting the estate and its events.

SnapSea provided an AI-powered visual marketing platform that continuously curated content based on hashtags, themes, and keywords into a personalised board for Tatton Park to review. This made sourcing and rights requests seamless, helped them quickly shift focus to seasonal campaigns like Christmas at the Farm, and gave them a steady stream of versatile content to share across social channels. No specific numerical impact was reported.

Tatton Park