Case Study: Mediate Financial Services achieves 40% email open rates with Snappy Kraken

Mediate Financial Services boosts email open rates to 40% with Snappy Kraken

Mediate Financial Services, a financial advisory firm, was struggling with low email engagement. Their advisor, Chris Mediate, found that their generic market updates failed to capture client attention. To address this challenge, they turned to the marketing automation platform from Snappy Kraken.

Snappy Kraken implemented a solution that shifted the firm's strategy to highly engaging, multi-touch email campaigns focused on timely lifestyle and financial topics. This new approach drove email open rates to a staggering 40%, generating approximately 90,000 clicks and 3,000 form submissions from over 460,000 emails sent. This massive engagement kept the firm top-of-mind for clients, drastically lowering friction for when they were ready to make a financial move.

Mediate Financial Services