Case Study: Len Martinez achieves scalable growth from dormant contacts with Snappy Kraken

Len Martinez drives 216,432 email opens with Snappy Kraken

Len Martinez, a fiduciary financial advisor, faced a significant growth challenge due to a highly manual marketing process. His firm had thousands of dormant contacts from 20 years of workshops and campaigns stored in spreadsheets and notes, but they lacked a scalable way to communicate with them. This manual approach, using platforms like Constant Contact, stymied their ability to scale and limited their outreach to only a few hundred people at a time. To overcome this, they implemented the Snappy Kraken marketing platform.

By consolidating over 4,000 dormant contacts into Snappy Kraken, Len's team created a scalable, multi-channel communication engine. The solution automated their nurturing with timely emails, social media posts, and custom video campaigns. This resulted in the sending of 785,500 emails, which achieved a 27.6% open rate (216,432 opens), over 37,000 landing page views, and 440 form submissions. The efforts from Snappy Kraken re-engaged long-dormant prospects, leading to new appointments and transforming scattered records into a sustainable growth engine.

Len Martinez