Case Study: 1.oak Financial nurtures 33,903 contacts with Snappy Kraken

1.oak Financial nurtures 33,903 contacts with Snappy Kraken

1.oak Financial faced the challenge of nurturing a large volume of leads, as only about 3% of prospects are ready to make a financial decision at any given time. Without a scalable system, manually following up with thousands of leads was impossible, risking a loss on their initial marketing investment. To solve this, they turned to Snappy Kraken for an automated marketing solution.

By implementing Snappy Kraken, 1.oak Financial built an automated lead-nurturing engine. The solution involved adding new leads to automated campaigns and using timely emails during market events. This allowed them to successfully nurture 33,903 contacts by sending over 1.4 million emails, achieving a 25.7% open rate and generating 482 form submissions.

1.oak Financial