Case Study: BCG boosts employee wellness and engagement with Snappy's fitness-focused rewards

How BCG encourages wellness with a collection of fitness-focused gifts

BCG (The Boston Consulting Group) wanted to boost participation in its global wellness achievement and tracking program for over 16,000 employees and give HR a scalable way to celebrate fitness milestones. Snappy’s wellness collection was chosen to supply fitness-focused gifts as rewards, giving the HR team a simple, engaging tool to inspire employee wellness.

Snappy provided curated rewards—fitness trackers, yoga mats, massages and other items—integrated into BCG’s Wellness Rewards campaign. The program produced measurable increases in engagement and goal completions, with employees reporting more activity and appreciation for the initiative; Snappy notes the partnership helped motivate staff and contribute to a happier, healthier, more productive workplace.

BCG