Case Study: Scary Mommy achieves above-average Snapchat engagement and hundreds of daily replies with Snaplytics

Scary Mommy - Customer Case Study

Scary Mommy, a U.S.-based parenting site targeting millennial mothers, wanted to grow and better understand its Snapchat presence alongside its Facebook, Instagram, Twitter and Pinterest channels. To benchmark performance and refine content strategy on the platform, Scary Mommy turned to Snaplytics to track, compare and analyze Snapchat-specific metrics.

Using Snaplytics’ analytics and archiving features, Scary Mommy benchmarked performance against peers, monitored open and completion rates, and identified top-performing Snaps to repurpose as vertical mobile ads. Snaplytics’ insights helped Scary Mommy confirm it was beating industry averages and receiving “hundreds of replies every day,” enabling smarter content decisions and more effective paid deep-link campaigns on Facebook and Instagram.

Scary Mommy

Shea Beck

Marketing Consultant