Case Study: BBC One achieves higher Snapchat engagement and actionable analytics with Snaplytics

BBC One - Customer Case Study

BBC One needed to reach a younger, predominantly online audience and decided to meet them on Snapchat, producing daily, Snapchat-specific episodes and cross-promoting from shows like Dr. Who. To measure and refine that effort they worked with Snaplytics, using its Snapchat analytics to adapt their TV expertise into full‑screen, mobile-first storytelling for under‑35s.

Snaplytics supplied completion and open‑rate data and acted as a guide to how individual stories performed, giving BBC One hard metrics to inform content decisions. The insights helped the team learn what lengths and formats work, drove tangible engagement (hundreds of direct follower responses) and strengthened their platform strategy — all while BBC One remained careful not to over-interpret single metrics.

BBC One

Daisy Griffith

Social Media Strategist