Case Study: Fortune 100 Consumer Packaged Goods Retailer achieves real-time customer insights and improved digital marketing ROI with SnapLogic

Speeding up digital transformation with SnapLogic’s self-service integration

A Fortune 100 consumer packaged goods retailer with 1,800 stores and $69.5B in revenue struggled with fragmented customer data across multiple marketing clouds, on‑prem systems and databases. Marketers relied on IT for custom API coding, couldn’t get real‑time, personalized insights, and were unable to measure digital ROI or respond quickly to changing customer behavior—projects that should inform strategy often took months.

The company deployed SnapLogic’s iPaaS self‑service integration to unify data and streamline the IT service ticket process, connecting platforms like Facebook, DoubleClick, Google DFA, JDBC and REST/SOAP endpoints. Marketing teams gained the ability to perform light transformations and build integrations themselves, shrinking projects from months to hours and delivering a 360° customer view that improved engagement, optimized marketing spend and increased digital marketing ROI.