Case Study: Browns Shoes achieves rapid e-commerce scaling and 48-hour operational integrations with SnapLogic

SnapLogic Supports Browns Shoes Through Covid-19 Pandemic

Browns Shoes is a family-owned Canadian retailer (est. 1940) with 68 locations and a modern, largely automated distribution center. The IT team was trying to scale a new BI and data-warehousing initiative beyond initial Tableau/Python scripts, but manual, inefficient processes and diverse systems prevented fast, reliable data movement—an issue made urgent when Covid-19 lockdowns closed stores, dramatically reduced on-site staff, and triggered a more than 300% spike in online sales.

Browns selected the SnapLogic Intelligent Integration Platform to streamline ETL, integrate systems, and automate workflows. In under 48 hours the team rolled out new back-end processes, rebuilt label generation in 24 hours, deployed a returns-processing app in a week, and integrated an alternate carrier within 48 hours. The result: leaner operations that met shipping and delivery promises, greatly increased real-time data movement for insights, and the agility to respond rapidly to changing Covid-driven demand.

Browns Shoes

Alexandre Hubert

Senior Director of IT Strategy and Logistics