Case Study: Route achieves a holistic customer view and faster insights with SnapLogic

Route quickly integrates data for better business decisions using the SnapLogic Intelligent Integration Platform

Route is a Lehi, Utah–based software company that helps brands improve post-purchase experiences with visual order tracking, package protection, claims, and a universal order history. The company struggled with fragmented customer data across Salesforce, Zendesk, Jira and a production database, which made it difficult to create a holistic customer view, drive analytics, or make strategic decisions without time-consuming, hand-coded integrations.

Route chose the SnapLogic Intelligent Integration Platform to quickly connect applications and load data into Snowflake, using prebuilt Snaps for Salesforce and other services. They stood up ETL pipelines in days, stopped querying production systems directly, and gained real-time, maintainable integrations that unlocked analytics and deeper customer insights—enabling faster decisions and a complete view of merchant and customer behavior.

Route

Jacob Rasmussen

Data Engineer