Case Study: Northgate Markets achieves zero lost orders and faster restocking to boost sales with SnapLogic

Northgate Markets Streamlines Supply Chain to Boost Sales at 40+ Stores

Northgate Markets, a Southern California grocery chain with 40+ stores founded in 1980, faced a critical supply‑chain problem: its legacy Microsoft BizTalk integration lost roughly 35% of store orders in transit and required heavy manual intervention, delaying restocking and costing sales. The issue was compounded during the COVID‑19 surge, when a 5x increase in reorders exposed the system’s instability and slowed decision‑making.

By replacing BizTalk with SnapLogic’s modern integration platform, two developers built 70+ pipelines in weeks to automate order flows, EDI vendor onboarding, and real‑time POS analytics. The result: missing orders dropped to zero, EDI integrations scaled from 2 to 28 in six months (45 total to date), vendor onboarding now takes a day, and headquarters gains real‑time insights for faster restocking and better business decisions.

Northgate Markets

Mukesh Saxena

Director of Data Management and Development