Case Study: ITV achieves real-time Salesforce data and streamlined sales operations with SnapLogic

ITV Streamlining Sales Operations and Delighting Audiences with Creative, High-Quality Content Globally

ITV, the United Kingdom’s largest commercial television network, needed a single view of data in Salesforce to support its Global Distribution sales team and a wider digital transformation. Their legacy integration tool couldn’t scale, forcing a small IT team to perform time‑consuming manual uploads and limiting Salesforce to only a couple of integrations.

ITV replaced the legacy platform with SnapLogic’s low‑code integration, rebuilding critical Salesforce integrations in three days and automating daily catalog, campaign and fulfillment updates. The change gave 90+ sales users near real‑time access to data, sped up sales and fulfillment, reduced manual work, and enabled the team to build more sophisticated integrations faster as part of ITV’s ongoing transformation.

ITV

Phil Maguire

Application Service Delivery Manager