Case Study: optilyz accelerates customer onboarding from months to days and launches a new custom connector product with SnapLogic

How optilyz Accelerated Customer Onboarding and Created a New, Custom Connector Product With SnapLogic

optilyz, a Berlin-based B2B SaaS leader in direct-mail automation, helps enterprises send highly personalized, automated print advertising as part of cross-channel marketing. The company needed to fetch and aggregate data from a wide variety of customer systems — marketing clouds, CDPs, BI platforms and other bespoke sources — and required a format-agnostic, bidirectional integration approach to onboard customers and deliver hyper-personalized mailings.

optilyz implemented SnapLogic to remove integration and formatting barriers, proving a live pipeline in two weeks and reducing customer onboarding from months to days. The partnership enabled optilyz to create a new custom connector product, speed integrations with platforms like Salesforce Marketing Cloud and Emarsys, and adopt SnapLogic across internal processes, unlocking faster customer onboarding, a new revenue stream, and broader automation benefits.

optilyz

Thorsten Hemann

VP Solution Engineering