Case Study: Epsilon achieves rapid customer data onboarding and democratized data integration with SnapLogic

How Epsilon Embedded SnapLogic to Supercharge Customer Data Onboarding

Epsilon, a global advertising and marketing technology company, needed a scalable OEM data-integration solution for its Epsilon PeopleCloud Data Platforms. Their legacy and custom tooling limited reuse, usability, and time-to-market, making it costly and unsustainable to support the ETL/ELT, governance, and connector needs of a delivery organization that needed to democratize integrations.

Epsilon adopted SnapLogic’s OEM iPaaS (initial use case onboarded in 4 weeks), enabling self-serve pipelines and expanding usage to ~1,500 users. The platform now powers 250 client deployments, cuts production-ready integration delivery from weeks to days, supports repeatable reusable pipelines (~1M pipelines/day), lowers TCO, and integrates with sources like S3, SFTP, Kafka, Redshift, Snowflake, and Oracle.

Epsilon

Mark Beening

Sr. Director Technical