Case Study: Play&Go Protects Its Brand and Customer Safety with SnapDragon

Play&Go's Pivotal Alliance with SnapDragon

Play&Go, a children’s toys brand known for its toy storage bags and play mats, faced serious brand protection challenges across global marketplaces. The company was dealing with dangerous counterfeit products and unauthorized grey market goods that threatened both its brand and customer safety.

SnapDragon provided ongoing online brand protection monitoring for Play&Go over four years, covering more than 30 global platforms and adapting its focus to Play&Go’s changing brand strategy and budget. The result was the removal of nearly 2,000 counterfeits online, with the case study also highlighting the elimination of grey market goods and a strong success rate in protecting the brand.

Play&Go