Case Study: MorphCostumes achieves brand protection and a major reduction in counterfeit listings with SnapDragon

How SnapDragon helps AFG Media protect the Morphsuits brand

MorphCostumes (the AFG Media company behind Morphsuits) was battling widespread trademark infringement and counterfeit sellers on marketplaces like Amazon, eBay and Alibaba that diverted revenue and damaged customer trust. To stop poor-quality knock-offs and protect its brand, MorphCostumes engaged SnapDragon for brand-protection and marketplace monitoring services.

SnapDragon monitored key platforms, worked with IP attorneys and platform brand-protection programs, and applied its manufacturing/supply expertise to identify 200+ infringing sellers and remove over 6,000 links to several million counterfeit items in a 24-month period. SnapDragon’s actions tangibly reduced misuse of the Morphsuits trademark and listings on major marketplaces, helping safeguard the brand, recover revenue and improve customer experience.

MorphCostumes

Graeme Menzies

Finance Director