Case Study: Glencairn Crystal protects its iconic Glencairn Glass worldwide — 97% of infringing links removed with SnapDragon

How SnapDragon has helped Glencairn to protect its uniquely designed ‘Glencairn Glass’ around the world

Glencairn Crystal, the Scottish maker of the iconic Glencairn Glass, faced a global surge of counterfeits and copy‑cats on major marketplaces that threatened its reputation, revenues and customers. Referred by legal counsel, Glencairn Crystal engaged SnapDragon to tackle online infringement using its Swoop software, multilingual analysts and marketplace enforcement services.

SnapDragon rapidly identified hundreds of infringing sellers and secured the removal of hundreds of listings—achieving a 97% removal rate against reported links—while providing sales data for legal actions and listing key products on the European IP Office Enforcement Database. SnapDragon’s ongoing Swoop monitoring, platform‑level programs (e.g., Alibaba) and territory insights have delivered measurable ROI by blocking lookalikes, informing IP strategy and protecting Glencairn Crystal’s brand worldwide.

Glencairn Crystal

Scott Davidson

Managing Director