Case Study: Ergobaby protects families from counterfeits with SnapDragon

Ergobaby removes 18K counterfeits with SnapDragon

Ergobaby, a trusted brand of kids and nursery products, faced a significant challenge from counterfeit goods, particularly in China where imitators using names like "Egobaby" were selling unauthorized products that posed serious safety risks and eroded consumer trust. To defend its reputation and protect its customers, Ergobaby partnered with the brand protection vendor SnapDragon.

SnapDragon implemented a multi-layered global strategy for Ergobaby, which included continuous monitoring of online platforms using multilingual keyword tracking, strategic test purchases to investigate sellers, and swift enforcement to remove counterfeit listings. As a result of this partnership, SnapDragon has successfully removed over 18,000 counterfeit listings from the market to date, effectively safeguarding the Ergobaby brand and its customers.

Ergobaby