Case Study: Crazy Color protects its brand and removes illicit listings with SnapDragon

Crazy Color - Customer Case Study

Crazy Color, a global haircare brand, faced a growing problem with unauthorized sellers flooding online marketplaces with trademark-infringing listings. These illicit products threatened both revenue and reputation by selling outside the company’s quality, pricing, and branding standards. To tackle the issue, Crazy Color partnered with SnapDragon for brand protection support.

SnapDragon implemented an AI-powered brand protection solution using tools such as OCR and logo detection to identify and remove sellers misusing the Crazy Color trademark across major marketplaces. Over the partnership, SnapDragon helped remove more than 4.7k illicit listings in six years, protecting the brand’s revenue, consumers, and reputation. Crazy Color also used SnapDragon to assess infringement risks across other brands, making it a flexible long-term solution.

Crazy Color

Victoria Barnet

Marketplace & Brand Protection Executive