Case Study: Retail business achieves reduced internal email overload and improved staff communication with SnapComms

Reducing Email Overload Inspires Performance In Retail

Retail Business, a specialist division of its parent company in India with 500+ employees serving the retail sector, was struggling with internal email overload that hurt productivity and meant important messages were being overlooked. To tackle this, they engaged SnapComms and adopted its digital communications tools—most notably the SnapComms digital newsletter, alongside Desktop Alerts and Desktop Ticker—to find an alternative to mass internal emails.

SnapComms implemented an aggregated staff digital newsletter that consolidated updates from IT, Marketing, HR and other departments, allowed employees to submit articles, and enabled administrators to approve and publish targeted content; urgent items are delivered via SnapComms Desktop Alerts and Desktop Ticker directly to screens. The solution reduced internal email volumes and interruptions, improved message visibility so communications are no longer lost in crowded inboxes, and made internal channels more effective for the Retail Business.