Case Study: New Zealand TV Broadcasting Company boosts communications effectiveness and cuts email overload with SnapComms

New Zealand TV Broadcasting Company - Customer Case Study

New Zealand TV Broadcasting Company, a New Zealand free‑to‑air TV broadcaster with 500+ employees, faced internal-communications strain after downsizing its communications team: an average of 25 separate “mass email updates” per week was causing email overload, interrupting productivity and making it hard to measure channel effectiveness. To address this, the company adopted the SnapComms platform and its multi‑channel tools, including digital newsletters, corporate screensavers, questionnaires and staff quizzes.

Using SnapComms, the broadcaster consolidated many mass emails into a single digital newsletter, deployed screensavers for high-visibility operational reminders and morale-building messages, and used surveys and quizzes to collect feedback and measure program effectiveness. The result was improved message cut-through and staff engagement, reduced email overload, high survey participation through user targeting and automated recurrence, and measurable HR benefits (exit interviews, leadership program evaluation and an induction magazine) — delivering a tangible uplift in internal-communications effectiveness and culture.