Case Study: American Advisors Group (AAG) achieves clearer IT communications and fewer helpdesk tickets with SnapComms

Investing in Communications Inspires Teams at Financial Services Leader

American Advisors Group (AAG), a U.S. financial services firm with 1,500 employees that provides reverse mortgages for seniors, faced growing communication challenges as remote work and email overload made it hard to get urgent IT and security messages noticed. Mario Martinez, AAG’s Director of IT Operations, turned to SnapComms and its pop-up alert capabilities to deliver high-priority, on-screen notifications that stand out from crowded inboxes.

AAG implemented SnapComms Pop-up Alerts with priority levels, colors and imagery to flag critical IT updates and security notices, then expanded use to HR for pay and holiday reminders. SnapComms helped AAG reach roughly 90% of its target audience and led to a measurable reduction in helpdesk tickets, improving staff engagement and easing pressure on IT while enabling broader adoption across the company.

American Advisors Group (AAG)

Mario Martinez

Director of IT Operations