Case Study: Sterling Bank achieves improved employee attention and reduced email overload with SnapComms

How Sterling Bank Uses SnapComms To Get Employee Attention

Sterling Bank, one of Nigeria’s largest banks with about 4,000 employees, was facing information overload and declining email cut‑through—internal communicators could not track whether critical messages were being read. To solve this, Sterling Bank adopted the SnapComms employee communication solution, deploying desktop alerts, desktop tickers, quizzes and surveys.

SnapComms’ tools enabled targeted messaging by business unit, department and region, and provided built‑in measurement of who read each message and campaign statistics. The bank saw a dramatic drop in internal emails and interruptions, regained control of communications, gained measurable readership data to inform decisions, and improved staff focus, productivity and engagement.

Sterling Bank

Kevin Igbodo

Communications and Marketing Manager