Case Study: Baystate Health achieves targeted, high‑visibility, measurable internal communications for 10,000+ staff with SnapComms

Healthcare Organization - Customer Case Study

Healthcare Organization is a large U.S. healthcare provider with a diverse workforce of over 10,000 nurses, administrators and doctors across hospitals and medical centers. They struggled to ensure important internal announcements reached dispersed staff, wanted better targeting and visibility of messages, and needed a way to track when employees had seen and read communications; to address this they engaged SnapComms and its internal communications tools.

SnapComms implemented Interactive Screensaver Messages, Pop-up Desktop Alerts and Scrolling Desktop News Feeds to raise visibility, target specific employee groups, and deliver urgent alerts quickly. The SnapComms solution provided targeted delivery, recurrence controls and minute-by-minute delivery and readership reporting, improving cut-through for urgent messages and giving the Healthcare Organization measurable oversight of message delivery and readership.