Case Study: Astron Energy achieves high employee engagement and 86–91% message readership with SnapComms

Engaging Employees Through Times of Change

Astron Energy, a South African utilities company with about 1,500 employees across a refinery, manufacturing plant, regional offices and 850 service stations, needed a more disruptive way to reach and engage a dispersed workforce. Reliant on email and facing cultural change after Chevron’s exit and the COVID-19 shift to remote work, the communications team sought a tool to break through inbox clutter, measure impact and deliver visually appealing, targeted messages — and chose SnapComms’ platform.

SnapComms was rolled out for Desktop Alerts and creative internal campaigns (used by Comms, IT, SHEQ and HR) to deliver urgent updates, promote values-driven programs like Boost, and support COVID-19 safety communications. The solution boosted visibility and measurability: Desktop Alert readership averages 86% (with a CEO announcement hitting 91%), increased participation in internal platforms, fewer missed messages, and clearer data to time and target communications — demonstrating SnapComms’ tangible impact on engagement.

Astron Energy

Suzanne Pullinger

Media and Communications Advisor