Case Study: Repair service provider achieves improved message cut-through and reduced email fatigue with SnapComms Desktop Ticker

Cut-Through Communication Cures Email Fatigue For A Large Service Provider

Repair Service Provider, a large Australasian repair services company with 1,000+ employees, was struggling with email fatigue and low internal engagement: staff routinely postponed or ignored internal emails, causing important messages to be missed or lose relevance. Seeking a low‑intrusion, easy-to-absorb solution, they chose SnapComms and its Desktop Ticker product to deliver timely updates directly to employee screens.

SnapComms implemented Desktop Ticker — a newsfeed-style scrolling text across desktops that can target specific employee groups, include hyperlinks, and be set to scroll continuously for high‑importance alerts. The Repair Service Provider reports that SnapComms’ Desktop Ticker cut through email apathy, increased message cut‑through and understanding, made communications more engaging, and enabled faster, targeted notifications (for example, rapid pricing updates to sales staff).