Case Study: Interstate Blood Bank achieves 80% message readership and slashes helpdesk calls with SnapComms

80% Message Readership Slashes Helpdesk Calls For Urgent IT Communications

Interstate Blood Bank, a Tennessee-based healthcare organization with about 1,400 employees, faced growing pressure on a small IT team to keep staff informed during planned and unplanned outages. Traditional emails and phone calls were slow or unreliable—especially when email itself could be down—leading to floods of helpdesk calls and diverted resources. To address this, IT Director Lenny Goodman evaluated and selected SnapComms and its desktop Alerts for urgent IT communications.

SnapComms desktop Alerts deliver pop-up notifications directly to staff screens, with preconfigured messages, screen-size options and the ability to republish to non-openers. The solution gave Goodman near-instant publishing (changes live in ~60 seconds), message delivery of 90–95% and open/readership around 80%, significantly reducing helpdesk volume and improving staff confidence in IT communications. SnapComms’ reporting dashboard also lets the team track who has read messages, and Interstate is now expanding use of the solution across the organization.

Interstate Blood Bank

Lenny Goodman

I.T. Director