Case Study: Zinvo achieves 3.6x ROI and 10x site traffic with Snapchat Snap Ads

Zinvo dialed up a 3.6x ROI with Snap Ads

Zinvo, a watch brand targeting young, style-conscious consumers, wanted to promote its signature Blade watch and reach a new audience on a platform it hadn’t advertised on before. The challenge was showcasing a small product detail—the rotating seconds dial—in a way that would drive awareness and purchases among Snapchat users.

Zinvo ran fullscreen Snap Ads that put the Blade’s rotating dial front and center, used creative best practices (product visible from the first frame, ads under 3 seconds, concise messaging) and linked to a mobile-friendly web view for easy buying. The campaign drove a 10x increase in site traffic and delivered a 3.6x return on ad spend.

Zinvo