Case Study: Zenni achieves 42% higher ROAS and 60M+ AR try‑ons with Snapchat Catalog‑Powered Shopping Lenses

Zenni Uses Catalog-Powered Shopping Lenses on Snapchat to Drive ROAS

Zenni, a stylish and affordable optical brand, returned to Snapchat to boost reach and sales by letting shoppers virtually try on accurately sized eyeglasses. The challenge was to drive incremental reach and purchase intent among Snapchatters 18+ while making try‑ons feel realistic enough to convert.

Zenni ran a broad, multiproduct campaign that emphasized Catalog‑powered Shopping Lenses (two Lenses in the Lens Carousel for eyeglasses and sunglasses), used separate male/female ad sets and goal‑based Pixel bidding, and supplemented Lenses with Snap Ads and Collection Ads. The approach delivered strong results: catalog Lenses drove 42% higher ROAS and a 146% higher share rate than non‑catalog Lenses and generated more than 60 million try‑ons.

Zenni

Deanna Dawson

Head of Social