Case Study: Zain KSA achieves 10.2M+ unique reach and 270% increase in 5G daily leads with Snapchat

Zain KSA’s 5G campaign reaches new heights with Snapchat

Zain KSA, a leading telecom operator, needed to drive fast, nationwide awareness for its 5G subscription during the COVID-19 state of emergency when its usual outdoor advertising channels were limited. The challenge was to find a digital platform that could match the scale and impact of offline media to showcase Zain’s 5G superiority across Saudi Arabia.

Using Snapchat’s strong local penetration, the campaign deployed a 3-day Platform Burst plus a national Lens and a 4-day Audience Lens. The package delivered 10.2M+ unique users in four days and increased daily 5G leads by 270%, effectively replicating outdoor reach while boosting conversions.

Zain KSA

Rayan AlTurki

Chief Communication Officer