Case Study: Xiaomi achieves a 14-point lift in action intent in Saudi Arabia with Snapchat's AR Lens

Xiaomi’s Lens AR Experience Drove a 14 Point Lift in Action Intent in Saudi Arabia

Xiaomi, a global leader in consumer electronics and smart devices, aimed to boost awareness for its new flagship smartphone, the Xiaomi 11T Pro, in Saudi Arabia. Facing pandemic-era travel limits and a competitive smartphone market, the brand needed an engaging way to reach younger consumers and increase purchase consideration.

Partnering with Snapchat and agency Sino Interactive, Xiaomi ran a multi‑format campaign combining Snap Ads with a “Travel with Xiaomi” National AR Lens that let users virtually travel, hike, or fly. The campaign reached 2.62 million Snapchatters (12.3 million impressions), delivered 9.32 seconds average playtime, drove a +4 point lift in overall action intent and +14 points among 21–25 year‑olds, influenced 148,000 users to consider Xiaomi, and won the 2022 Kotler New Marketing Award for Best Digital Marketing Case Study.

Xiaomi

Cindy (LingYuan Chang) Chang

Regional Brand Marketing Manager