Case Study: Wendy's achieves record Snapchat engagement and brand lift with Sponsored Snaps

Wendy's drives 52M impressions in a day with Snapchat

Wendy's, a challenger brand in the fast-food industry, sought new and innovative ways to create breakthrough cultural moments and stand out from competitors. To achieve this, they partnered with Snapchat to alpha test its new Sponsored Snaps ad product.

Snapchat implemented a full-screen, vertical video ad delivered directly to users' chat feeds, allowing Wendy's to present its authentic brand personality. The results were significant, generating nearly 52 million impressions in a single day, achieving the highest view rate among US advertisers in the testing phase, and driving a lift in ad awareness over 5x the restaurant category benchmark. Snapchat's solution also spurred a 54% growth in organic followers for Wendy's on the campaign's launch day.

Wendy's