Case Study: Webull achieves 122% lower CPI and 160% higher CTR with Snapchat

Webull saw 122% lower CPI with higher CTR on Snapchat versus other media platforms

Webull, a commission‑free online investing platform, set out to grow its presence with US Millennials and Gen Z on Snapchat and drive app installs more cost‑effectively. The challenge was to penetrate the Snapchat audience of unique users and lower cost per install while improving engagement versus other media platforms.

Webull launched Snap Ads and Story Ads, ran continuous A/B creative tests and CTA optimizations, and used a multi‑product approach while optimizing for in‑app registration. The campaign delivered marked efficiencies—122% lower CPI and 160% higher CTR versus other media—boosting installs, engagement and brand awareness among younger audiences.

Webull

Sui Deng

Operations Manager