Case Study: Weatherford achieves 3x ROAS and 77% lower cost per lead with Snapchat

Weatherford achieves 3x ROAS by teaming up with Snapchat

Weatherford Fit, a subscription-based fitness service offering custom workouts and nutrition plans, needed to reach new health and lifestyle audiences at scale and drive both awareness and sign-ups for its membership program. Facing the challenge of acquiring quality leads efficiently, they partnered with Snapchat to expand reach and grow their online business.

Using Snap Ads and Story Ads that featured short sample workout clips and selfie-style influencer creative, Weatherford invited users into the experience and drove quick swipe-up sign-ups while targeting Snapchat’s Lifestyle & Sports Enthusiasts. The campaign delivered a 3x ROAS, a 77% lower cost per lead and 40% lower cost per sign-up versus other channels, doubled their email list, and has driven about 30% of sales volume since May 2018.

Weatherford