Case Study: Warner Brothers achieves major ad awareness and cinema & pVOD interest lifts with Snapchat

Warner Brothers Partnered with Snapchat to Drive Movie Interest for The Conjuring 3: The Devil Made Me Do It

Warner Brothers partnered with Snapchat to launch The Conjuring 3: The Devil Made Me Do It as UK cinemas reopened after lockdown. The challenge was to build strong awareness and watch intent for both theatrical and pVOD release in a cautious, limited-audience environment.

Warner Brothers ran Snap Ads and Extended Play Commercials in a phased campaign to drive video views, engagement and pixel conversions. The campaign reached over 4.3 million Snapchatters and delivered strong brand lifts: +27pt ad awareness, +9pt cinema-going interest, +4pt pVOD action intent and +8pt recommendation intent. Extended Play spots averaged an 87% view-through rate and produced even higher lifts (+32pt ad awareness, +12pt movie interest, +8pt recommendation).

Warner Brothers