Case Study: Warner Brothers drives a 24‑point ad-awareness lift and boosts watch intent for Tenet with Snapchat

Warner Brothers partnered with Snapchat to build awareness around the theatrical release of Tenet and drive watch intent

Warner Bros. partnered with Snapchat to promote Tenet — the first major theatrical release in the UK after lockdown — with the challenge of building awareness, driving watch intent, and using campaign insights to monitor box office momentum.

They ran video-led Snap Ads and Commercials across the app to maximize reach; Commercials and Extended Play Commercials alone generated 3.3M views. Snapchat’s Brand Lift study reported strong full-funnel gains: +24‑point lift in ad awareness, +5‑point lift in movie interest among all Snapchatters and +16‑point lift among 35+ Snapchatters.

Warner Brothers