Case Study: War Eternal achieves 40% ROAS increase in MENA with Snapchat's smart bidding

War Eternal increased ROAS by 40% on Snapchat with smart bidding strategy in MENA

ONEMT, a global mobile game developer behind titles like War Eternal, aimed to acquire high-quality users for War Eternal in the MENA market by tapping Snapchat’s engaged, Gen Z-skewing audience. Their challenge was to drive first-time downloads and convert them into valuable, long-term players while also boosting awareness and favorability among the “Snapchat generation.”

They ran a multi-product campaign using Snap Ads and Story Ads, tested goal-based bidding and minimum ROAS bidding, and deployed role-play video creatives across the funnel. The approach lowered CPM by 21.14%, raised conversion rate by 38% and increased ROAS by 40%, delivering positive ROI in MENA and prompting plans to expand Snapchat promotions.

War Eternal

Dicky Wang

Chief Marketing Officer