Case Study: Walmart achieves +9pt ad awareness lift and stronger brand association with Snapchat

Walmart adopts a multi-ad product approach on Snapchat to stay top of mind this Back to School season

Walmart partnered with Snapchat for the Back to School season to stay top of mind and position itself as the go‑to retailer despite an atypical school year, using the tagline “However you go back, we’ve got your back.” The goal was to drive reach, awareness, and consideration among parents and kids across Snapchat’s audience.

Walmart and Snapchat deployed a multi‑ad product strategy—an AR Lens to let Snapchatters virtually try key products, Audience Filters (3.47% share rate), and 6‑second force‑view Commercials that achieved a $0.01 cost per completed view—combining Camera units and vertical video. The campaign delivered statistically significant lifts: +9 points ad awareness (exceeding Snap US Retail norms), +4 points brand association, and +4 points recommendation intent.

Walmart

Amanda Mulligan

Associate Director of Digital Media