Case Study: VOXI achieves extended reach and significant lifts in brand and ad awareness with Snapchat

VOXI Combines Commercials and Snap Ads To Extend Reach and Drive Awareness Amongst Snapchatters

VOXI sought to raise awareness of its “Endless Social Media” proposition among Snapchat’s 16–30-year-old audience and maximize reach across the app. The challenge was to make the VOXI brand and message front-and-centre in a way that resonated with young, social-first users.

Working with Ogilvy, VOXI produced bespoke, platform-specific video creative and ran a multi-format campaign combining Commercials and Snap Ads; a Multi-Cell Brand Lift Study compared Commercials-only to Commercials+Snap Ads. The campaign delivered strong results: +9pt brand awareness, +30pt ad awareness, and +16pt message association, with Snap Ads providing 22% incremental reach and better CPM efficiency (£3.20 vs £5.96).

VOXI

Nadia Najjarine

Paid Social Lead