Case Study: Volkswagen Middle East achieves 7.4% save rate and 7% earned reach for shared leasing model with Snapchat

Volkswagen leverages Snapchat AR Lens to drive awareness of a new leasing model

Volkswagen partnered with Snapchat to promote "Felices los 3" in Spain, a new leasing model shared between two friends, aiming to drive awareness and engagement among Snapchat’s 18–34 audience.

They built a playful AR Lens that prompted two users to share the screen and take a virtual ride together in a VW Polo; the campaign outperformed engagement norms, posting a 7.4% save rate and more than 7% earned reach.

Volkswagen Middle East