Case Study: VogaCloset achieves 135% higher ROAS and 71% lower cost per purchase with Snapchat

VogaCloset Achieves Striking Results Across the GCC With a Multiple Solution Strategy

VogaCloset is a fashion and lifestyle e‑retailer serving the GCC with over 200,000 items and daily new arrivals. For its Black Friday and End‑of‑Year push the brand needed to acquire new customers, re‑engage existing audiences, and maximize seasonal revenue across multiple markets.

VogaCloset implemented a full‑funnel Snapchat strategy—App Installs and Catalog Sales with multi‑country targeting—using Dynamic Ads plus Snap Ads and Story Ads featuring discounts and promo codes to reach shoppers at every touchpoint. The approach drove a 135% higher ROAS, a 71% lower cost per purchase versus the next best platform, and a 32% ROAS uplift in Q4 versus Q3.

VogaCloset

Duaa' Habash

Performance Marketing Manager