Case Study: Vivint Smart Home cuts cost per lead 34% and achieves 180% ROAS with Snapchat

Vivint Smart Home converted homeowners well under cost per lead goals

Vivint Smart Home, which sells customized home security and automation systems that require a consultation, needed a scalable acquisition channel that would deliver high-quality homeowner leads. It turned to Snapchat to reach a large audience of homeowners with the purchasing power to convert into consultations and installs.

Using Snap Ads’ vertical video with a “Get a Free Quote” CTA, an auto-filled lead form and click-to-call, Vivint targeted by age, household income, lifestyle categories (like “techies” and “investors”) and lookalike audiences to find qualified prospects. The campaign cut cost per lead by 34% and cost per system install by 31%, delivered a 180% return on ad spend, and made Snapchat one of Vivint’s primary acquisition channels after one month.

Vivint Smart Home