Case Study: VIVAIA achieves 2.5X ROI and 29% lower CPM with Snapchat

VIVAIA Increased ROI by 2.5X with a Full-Funnel Marketing Strategy on Snapchat

VIVAIA is an online women’s footwear brand offering sustainable, handcrafted shoes. To drive awareness and acquire new Gen Z and Millennial customers in the Middle East, the brand needed a targeted, cost-effective channel to reach and engage its audience.

VIVAIA ran a full‑funnel Snapchat campaign using Snap Ads, Story Ads, Collection Ads and an active Public Profile with bi‑weekly Public Stories and Spotlight content. The approach boosted exposure and conversions, delivering 29% lower CPM and 22% higher ROI on Snapchat versus other platforms in the region, and the brand plans further creative optimizations to improve CTR.

VIVAIA

Nancy Zhou

Channel Manager